November 20, Beijing West Da Wang Road, Bridge Arts Centre. Self-assessment by the television, and talking about calligraphy circle of the strange phenomenon, but capture the many fans of the painting of the Great Teacher had, and Beijing University professor and critic of contemporary literature and culture, Zhang Yiwu, about "Yat world, Yue life" mood, Summary of Chinese Calligraphy and French cultural similarities and differences.
This is a normal range has works Tasting, "Yat world, Yue life" who have the wind Citroen C5 Fan handwritten's slogan (slogan). One is the world's leading authority across the painting, one is thrown, "a Confucian Zhang arrived not a" personality critic. The two men touched together, the effect is the Citron needs.
11 23, C5 to be made official in the Guangzhou market, before that, "No one knows what is Citroen?" The dilemma for the Dongfeng Citroen confused. This French design dialogue with the Chinese culture, the idea is very simple Dongfeng Citroen, through these two elements mix and match, so Citroen brand to reset.
An impression came from Beverly enterprises need now to tell others, C5 is a BMW 3 Series in Europe, the Audi A4 car par, how many people do not believe. C5 C5 on the conventional strategy, apparently does not work, you must retreat webs.
Moved out of Fan Zeng and Zhang Yiwu, is a series of Dongfeng Citroen brand momentum this year, a part of. Early in November 23 in the front door, a body for the French embassy Tasting in advance aftertaste of a French culture and quality of life. Early December, a speaker of the Session by the Lang financial seminars, but also in Shanghai began to speak. Lang Oprah fans is defined by Dongfeng Citroen Marketing C5 group of typical targets. Fall in love with Armani
when Citroen C5 into China-made, a congenital weakness is: C5 is what a car, what level of car? Unlike Mercedes and BMW positioning is clear. But the white one, just let Dongfeng Citroen brand Deputy General Manager Wei Wenqing found that this is a natural advantages?? No fixed knowledge, it has shaped space.
From the mechanical properties of indicators, on the C5 C5 have no effect, because of technical concepts, and most people understand them too hard. Breakthrough only one?? From brand connotation, the system of coordinates to find Citroen. Department of Dongfeng Citroen brand
final results of the study, the vertical back history, to establish the same type of lateral association, sorting out the highlights of Citroen 90-year history, and luxury brand building Cooperation And contact. The former is the history of all brands of conventional tactics, which are high-end and luxury vehicles in recent years, the rise of cross-border idea.
Previously, Mercedes and Chanel, Dior, Tiffany and other fashion brands, has always had good cooperation, as well as Asus Lamborghini notebook and Car . Lamborghini's concept of the world's first clothing store, recently opened in Beijing on China Central Place.
In September this year, Beijing Hyundai i30 sedan introduced when Advertisement Not mentioned in the car itself, the content, but through the days after South Korea's Lee Hyo Ri sexy interpretation of fashion. Samsung mobile phones, is by playing a similar fashion line's success.
Dongfeng Citroen also need to find a consistent brand association C5 temperament to match your business elite position, while China should be one element of implantation. First find the Fan Zeng, "fresh Toshihaya" Fan of calligraphy has aesthetic pursuit. This is consistent with C5's pursuit of "low-key and not conservative."
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