Regardless of what the ever-changing, Marketing Always buying and selling from the basic point started. In modern marketing, the buying and selling the middle there are complex processes. Facing the complexity of modern marketing, competition, the kind of obvious in the simple business process, you see other people have seen. If the marketing attention is focused on this point, only to face the fact that the price war.
Successful marketing of complex transactions should be deep into the process to go through the analysis of communication and connections to find clues to the original that made the sale not made. When we look at the issue from an existing plane, see the possibility of all obstacles; can be sublimated to another level, to observe, pathway obstacles on the back. Trading opportunities are not readily come, the process of creating new ideas is the relationship between the process of association. Buy and sell their produce always many relationship exists between these relationships, or implicit or are linked. Perhaps this link to go through a number of ways to connect, connect, after the relationship between the buying and selling on through. First of all, the concept to solve the problem here, with new ideas will be on a new understanding of this relationship, there will be a new understanding and new discoveries. Another is to go deep into the contact process, grasp the rules and associated problems that may arise.
As only the imagination as a leader is not enough, also need to have executive power. Marketing can not just stay at the thought, but to ideas evolved into an executable program. Program reflects the thinking of ways to achieve, because the process is more complicated to achieve, needs and other socio-economic entities Cooperation Therefore need to be considered part of portfolio allocation and ensure the conditions of interest issues, and an ingenious design. "Giordano meaning" to open up markets in China, the first to find some Clothing Manufacturers, these companies a strong technical force, but no production tasks. "Giordano meaning" that can place large orders, but after a half to three months pay. Clothing Plant agreed to his conditions, so do not spend money to get the clothes. Then, the "Meaning Dan slave" on the way to absorb the special chain franchisees Sell Giordano brand clothing, if the clothes can not sell back to, businesses that do not manage risk, it agreed to pay in advance. He will pay the money to businesses in advance of the garment factory, does not require any capital to run up annual revenues have Jige Yi. But this business can not be simply understood as the so-called "sleight of hand tricks," but in tangible assets with intangible assets dominate. But to develop the value of intangible resources, the need for new ideas and breakthrough thinking.
Unexpected and marketing resulting from the advanced marketing idea, this concept has a unique value will produce a unique effect. Thus marketing idea is by no means a simple understanding of some theoretical terms, but from the practice of the experience is based on specific ideas advanced marketing concepts will be combined to create a new marketing approach. Taiyuan has a "hundred" Pants Company, all the pants are selling 100. Not many companies without their own processing plant, will be sent to the designed like pants fabric procurement, Shenzhen, Guangdong area and local processing, while positioning in the urban and rural Affairs, in strict accordance with certain standards, including store design, management methods, service standards are required, in national development more than 400 chain stores. Idea is extended
formed ideas, concepts for understanding the crystallization of new marketing ideas ultimately come from the consumer's knowledge and understanding. Consumption in the shallow, people mainly want to meet material needs, and thus easier to find motivation for purchase; consumption in depth, people began moving towards consumer focus on spiritual needs, marketers only through careful observation to understand the needs of the new trend, which summed up the new marketing concept designed to produce cost-effective marketing.
Modern marketing focus of competition in ideas. The core issue is not price competitive, not quality, not the seeds, but the ideas, not ideas marketing, only low-level operation, such enterprises have no way out.
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