Addy Nike Marketing Success: The Right Psychological Demands + Spread - Women, Wedding - Clothing

From sports shoes and apparel companies at the 2010 spring and summer of order, different from the past will find new product highlights: Women's sports have introduced products. In my opinion, at least there are two external factors: one is the sporting goods market becomes more saturated, the major sports brands have adopted the strategy of market segments, the depth of mining segment hopes to further enhance the brand's market penetration and market share; the other hand, Adidas and Nike have big foreign setting up shop in the success of women's market segments and, to a great touch of domestic enterprises.



Knowledge in the past, the shoe will usually ignore the different motion characteristics of different genders, and reflected in the product structure, leading to the men and women sports shoes by equating, the only difference may be only the size of size. But this situation with the Adidas's "Me, Myself" and Nike's "Metamorphosis" and gradually raised the concept of changing. Setting up shop in landing segment success depends largely on whether the enterprise can grasp the goal of women's sport psychology and research and development to design the corresponding high-quality products. For the former, from the campaign trail in a different brand, perhaps a glimpse clues.



Successful Marketing = Psychological demands of the precision grasp + the correct transmission

Nike: Metamorphosis Nike in the "Change" campaign theme, for an effective event marketing offensive. Launched its nationwide "National College Girls Dance Competition", in the major university to conduct its activities at every level selection, led the girls to participate in college sports dance enthusiasm, Nike also will influence the brand enjoys popular support. Meanwhile, Nike has with "the evolution of my theme" Advertisement Films, combined with the general promotion of the network.



In 2009 to promote strategies and advertising media in the delivery form, we can easily find, Nike is primarily aimed at groups of girls from the college group. Under this definition, to grasp the characteristics of this group's lifestyle, and their media exposure habits are very important. Outline of the purchasing power of this group although weaker, but the focus in its growth, and this community because of their collective lives, their mutual influence and information dissemination efforts also should not be underestimated in.



Dance with the music, they for the "Change" is the more self-understanding of the challenges and the passion of young energetic, "Metamorphosis" For this population is a more attractive concept, Chinese women are also a way to adapt to the change of lifestyles. "Beach volleyball is not just a sport. In the sport, you need to overcome not only yourself, and your opponent and the natural environment. I'm SoniaKong, is a beach volleyball player. I like beach volleyball, it not only challenge my physical strength, but also my psychological test. "in the network video in the player's voice is more able to declare a self-awareness of women's challenges.

Buy And Sell Fashion Marketing: A Key Win In Surprise Move - Women, Wedding - Clothing Industry

Regardless of what the ever-changing, Marketing Always buying and selling from the basic point started. In modern marketing, the buying and selling the middle there are complex processes. Facing the complexity of modern marketing, competition, the kind of obvious in the simple business process, you see other people have seen. If the marketing attention is focused on this point, only to face the fact that the price war.



Successful marketing of complex transactions should be deep into the process to go through the analysis of communication and connections to find clues to the original that made the sale not made. When we look at the issue from an existing plane, see the possibility of all obstacles; can be sublimated to another level, to observe, pathway obstacles on the back. Trading opportunities are not readily come, the process of creating new ideas is the relationship between the process of association. Buy and sell their produce always many relationship exists between these relationships, or implicit or are linked. Perhaps this link to go through a number of ways to connect, connect, after the relationship between the buying and selling on through. First of all, the concept to solve the problem here, with new ideas will be on a new understanding of this relationship, there will be a new understanding and new discoveries. Another is to go deep into the contact process, grasp the rules and associated problems that may arise.



As only the imagination as a leader is not enough, also need to have executive power. Marketing can not just stay at the thought, but to ideas evolved into an executable program. Program reflects the thinking of ways to achieve, because the process is more complicated to achieve, needs and other socio-economic entities Cooperation Therefore need to be considered part of portfolio allocation and ensure the conditions of interest issues, and an ingenious design. "Giordano meaning" to open up markets in China, the first to find some Clothing Manufacturers, these companies a strong technical force, but no production tasks. "Giordano meaning" that can place large orders, but after a half to three months pay. Clothing Plant agreed to his conditions, so do not spend money to get the clothes. Then, the "Meaning Dan slave" on the way to absorb the special chain franchisees Sell Giordano brand clothing, if the clothes can not sell back to, businesses that do not manage risk, it agreed to pay in advance. He will pay the money to businesses in advance of the garment factory, does not require any capital to run up annual revenues have Jige Yi. But this business can not be simply understood as the so-called "sleight of hand tricks," but in tangible assets with intangible assets dominate. But to develop the value of intangible resources, the need for new ideas and breakthrough thinking.



Unexpected and marketing resulting from the advanced marketing idea, this concept has a unique value will produce a unique effect. Thus marketing idea is by no means a simple understanding of some theoretical terms, but from the practice of the experience is based on specific ideas advanced marketing concepts will be combined to create a new marketing approach. Taiyuan has a "hundred" Pants Company, all the pants are selling 100. Not many companies without their own processing plant, will be sent to the designed like pants fabric procurement, Shenzhen, Guangdong area and local processing, while positioning in the urban and rural Affairs, in strict accordance with certain standards, including store design, management methods, service standards are required, in national development more than 400 chain stores. Idea is extended



formed ideas, concepts for understanding the crystallization of new marketing ideas ultimately come from the consumer's knowledge and understanding. Consumption in the shallow, people mainly want to meet material needs, and thus easier to find motivation for purchase; consumption in depth, people began moving towards consumer focus on spiritual needs, marketers only through careful observation to understand the needs of the new trend, which summed up the new marketing concept designed to produce cost-effective marketing.



Modern marketing focus of competition in ideas. The core issue is not price competitive, not quality, not the seeds, but the ideas, not ideas marketing, only low-level operation, such enterprises have no way out.